The problem
Creative tests multiply while the site, the offer, and the measurement stay still. The account looks busy. The business still cannot say which campaign should get the next budget increase.
D2C brands
D2C spend should be traceable past the click.
D2C brands use Adix when paid social and search are running, but the team cannot see which campaigns create customers worth keeping. We work on the offer, the page, tracking, and the follow-up.
How Adix helps
We define the action that matters, whether that is a purchase path you already have or a qualified enquiry for a higher-consideration product. Tracking, landing pages, and creative are then reviewed against that action. Automation is used for follow-up and support volume, not as a substitute for the offer.
Typical challenges
- Reporting that stops at cost per click or cost per add-to-cart
- Landing pages that repeat the ad instead of answering the objection
- Support messages and abandoned enquiries handled entirely by hand
Relevant services
Questions teams usually ask
Do you guarantee a return on ad spend?
No. We set up measurement and optimization so decisions are based on real outcomes. A guaranteed ROAS number would be a claim we cannot make before seeing the offer and the account.
Is D2C the same engagement as B2B software?
No. The commercial cycle is different. We use the same discipline — offer, page, tracking, and follow-up — with creative and channels that fit a consumer brand.
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